Fashion Brand Marketing Audit

ASSIGNMENT BRIEF.

A digital (primarily visual but with written notes) marketing audit of a fashion brand. The audit includes; 

  • A review and analysis of the brand’s image and identity.

  • A review and analysis of the brand’s current marketing mix.

  • An analysis of the brand’s market environment with a representation of the brand’s position in relation to identified competitors.

  • An overview of the brand’s target consumer groups.