Capsule Range and Tech Packs.

ASSIGNMENT BRIEF.

“You are required to submit a folio incorporating a written and visual fashion product range, including 1 spec pack (6 sheets)  and 1 cost sheet for a selected fashion/apparel brand.

You will be able to recognise & identify a product mix of a specific fashion brand, to understand the brand's DNA, to develop a product range that is aligned to that brand, and to develop specification sheets.

In this assessment, attention to detail is key. Using the textiles terms and definitions that you have developed through the course, you will be able to create a range plan and spec sheets, compiled of all the relevant documents. The information provided will be clear and concise, easily understandable, and well presented.

You will use your knowledge to clearly identify the cost breakdown, fabric specification, bill of materials, garment and fabric finishing, sustainable considerations, etc.”

Brand research and Customer Persona/ profile.

  • Customer Persona

    Upon completion of my research, I created a fictitious character to represent the DISSH customer and better understand their clientele.

  • Brand Identity Prism

    To further present my understanding and findings of the brand, I completed a Brand Identity Prism to summarise the brand DNA.

Mood Board

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Mood Board 〰️

RANGE PLAN.

Below are a few inserts of my range plan.

SPEC SHEETS.

SPEC SHEETS.

Final result was a HIGH DISTINCTION